Segment built the customer-data category, and they built it on a meter. Per monthly tracked user. Per event. Per integration. The math works while you are small and breaks when you scale. We sell the layer beneath that meter — the resolved identity itself, owned by you, continually refreshed, with provenance on every merge so your audit team has a row to point at. Segment is the right answer when you need 400 prebuilt destinations and don't want to think about identity. We are the right answer when you have outgrown that price curve and want the spine in your own house.
The customer who switches from Segment to us is not switching for cost
alone. They are switching because Segment is a CDP — an event pipe
and a profile store, not a graph. Identity stitching there is shallow:
merge on userId, fall through to anonymousId,
stop. Cross-device, cross-channel, and cross-source resolution is left
to the buyer to assemble out of Profile API exports. We are an identity
graph: deterministic-first merges across email, phone, MAID, address
hash, registry IDs; enrichment with explicit provenance when only one
identifier matches; and everything that doesn't clear two-key
agreement gets routed to a queue you can review.
Forty-five minutes. We walk the schema, run a match-rate test against your file, and show you what your current vendor doesn't light up.